Privacy policy

Your personal privacy is important to Marstrands Marintextil AB (”Marstrands Marintextil”, ”we” or ”us”). In this policy, we want to inform you about how we process your personal data and what rights you have. Personal data is information that can be linked to you as a private individual, such as your name, your contact details or information about your boat.

To summarize, we process your personal data:

To the extent necessary to manage and deliver quotes, orders, and services.
To be able to communicate with you and answer your questions.
To assess the condition of covers, cushions, and other products based on the information and images you send us.
To send relevant offers, newsletters, and information about our services (only if you have consented or not objected to marketing).
To create and maintain customer relationships, e.g., service history, warranty cases, and complaints.
To improve our website and services through statistics and analysis.
To comply with laws and regulations, such as accounting laws and consumer rights.

You have several rights under data protection legislation. Among other things, you always have the right to object to marketing. Below you can read more about how, why, and for how long we process your personal data, as well as what rights you have.

Who is responsible for processing your personal data?

Marstrands Marintextil AB, with organization number 559165-2911, is the data controller for the processing of your personal data.

This means that we determine the purposes and means of processing your personal data and are responsible for ensuring that the processing is carried out in accordance with applicable data protection legislation (GDPR).

Please note that our payment solution providers, such as Qliro, process personal data that they collect from our website when purchases are made and are themselves responsible for the processing of this personal data.

Contact details

If you wish to contact us regarding the processing of your personal data, or exercise any of your rights, you can reach us at:

Marstrands Marintextil AB
E-mail: info@marintextil.com
Website: https://marintextil.com
Address: Mjölkekilsgatan 4, 442 66 Marstrand

From whom or where do we collect your personal data?

We process personal data that you provide to us yourself, or that we obtain in connection with you:

Request a quote via form, email, phone, or in person.
Submit chapels, cushions, or other products to us.
Make a purchase in our store or via our website.
Sign up for newsletters or other marketing communications.
Contact us via customer service or social media.
Visits our website and agrees to the use of cookies.

What personal data do we process?

The personal data we process depends on how you interact with us, but may include:

Name.
Address, postal code, city, and country.
Phone number and email address.
Information about your boat, such as boat model, boat type, year of manufacture, and home port.
Quotation and order information, e.g. which products and services you have ordered.
Images that you submit of chapels, cushions, or boat parts for assessment.
Communication history (emails, messages, notes from conversations).
Technical information such as IP address, browser type, device type, visit history, and traffic data from our website.

We do not normally process sensitive personal data and ask you not to send us such information.

Why do we process your personal data? (Purpose and legal basis)

We process your personal data for various purposes. The processing is based on different legal grounds depending on the situation – primarily agreements, legal obligations, legitimate interests, and in some cases consent.

To be able to handle quotes, orders, and deliveries

We process your personal data in order to:

Receive and respond to requests for quotes.
Develop price proposals based on, for example, boat model, dimensions, and choice of materials.
Manage and confirm orders.
Produce, deliver, and assemble products and services.
Please contact us if you have any questions about your order or your canopy/cushion.

Examples of personal data: name, contact details, address, boat details, order information.

Legal basis: The processing is necessary for the performance of our agreement with you (GDPR Art. 6.1 b) and, in certain respects, our legitimate interest in being able to manage the customer relationship.

To handle customer service, complaints, and warranty issues

We process your personal data in order to:

Respond to questions via email, phone, forms, and social media.
Handle complaints, adjustments, and warranty issues.
Follow up on completed work and ensure the quality of our services.

Legal basis: Legitimate interest (to be able to offer service and handle customer matters) and legal obligation in areas relating to consumer and complaint rights.

For marketing and newsletters

If you have consented or not objected to marketing, we may use your personal data to:

Send newsletters, promotions, and information about our services.
Send targeted information, such as reminders about chapel services or winter campaigns.
Display relevant marketing via digital channels (e.g., Meta/Google) based on your interaction with our website and our mailings.

Legal basis: Consent (e.g., when you have actively chosen to receive newsletters) or legitimate interest (in certain direct marketing to existing customers, where you can always object).

To improve our website and services

We process technical data and user behavior to:

Analyze how our website is used.
Improve functionality, structure, and content.
Detect malfunctions, faults, or safety issues.

Legal basis: Consent (for cookies/analysis and marketing where required) and legitimate interest (essential cookies).

To comply with legal obligations

We process personal data to comply with our legal obligations, for example:

Accounting Act (requirement to store invoice documentation).
Tax and accounting rules.
Consumer rights and warranty/complaint handling.

Legal basis: Legal obligation (GDPR Art. 6.1 c).

Who can access your personal data?

Your personal data is mainly processed by us at Marstrands Marintextil. We never sell your personal data. In some cases, we share it with other parties in order to fulfill our obligations to you in a secure and efficient manner. Examples:

Payment providers (e.g., Qliro) – to handle payments. These are separate data controllers for their processing.
Freight and transport companies – to be able to deliver products to you and handle returns.
IT and system suppliers – e.g., web hosting, e-commerce systems, statistics and analysis systems, which act as personal data processors for us.
Marketing and analytics providers – e.g. Google and Meta, when using advertising and analytics tools (only in accordance with your cookie/consent choices).

You can contact us if you would like more detailed information about which parties we share your personal data with.

Do we transfer your personal data outside the EU/EEA?

We strive to process your personal data within the EU/EEA. However, in some cases, information may be transferred to countries outside the EU/EEA, for example through services such as Google or Meta.

When transferring data in this way, we ensure that there is an adequate level of protection in accordance with the GDPR, for example by:

European Commission standard contractual clauses.
Other appropriate protective measures in accordance with applicable legislation.

How long do we keep your personal data?

We only store your personal data for as long as necessary for the purposes for which it was collected, or for as long as we are required to do so by law. Examples:

Quotation requests and documentation: normally up to 24 months.
Order and invoice information: 7 years in accordance with the Accounting Act.
Warranties and complaints: as long as the warranty or right of complaint can be invoked.
Customer service cases: up to 12 months after the case has been closed.
Newsletter subscription: until you unsubscribe or withdraw your consent.

When the data is no longer needed, we delete it or anonymize it so that it can no longer be linked to you.

How can you influence how we process your personal data?

Under data protection legislation, you have several rights. If you wish to exercise any of these rights, please contact us at info@marintextil.com.

Right to withdraw consent

If we process your personal data based on consent, you have the right to withdraw your consent at any time. The withdrawal does not affect the lawfulness of the processing before the consent was withdrawn.

Right to object

You have the right to object to processing based on our legitimate interest, with reference to your specific situation. You always have the right to object to direct marketing, including newsletters.

Right of access

You have the right to obtain confirmation as to whether we are processing personal data about you and to access this data together with information about how we process it.

Right to correction

You have the right to have incorrect or incomplete personal data about you corrected or supplemented.

Right to erasure (”right to be forgotten”) and restriction

Under certain circumstances, you have the right to request the deletion of your personal data, e.g. when it is no longer necessary for the purpose for which it was collected, or when you have withdrawn your consent and there is no other legal basis. You may also request that the processing be restricted, e.g. if you dispute the accuracy of the data or if the processing is unlawful but you do not want the data to be deleted.

Right to data portability

If we process your personal data on the basis of a contract or consent and the processing is automated, you may have the right to receive your personal data in a structured, commonly used, and machine-readable format and to have it transferred to another controller where technically feasible.

Right to lodge a complaint

If you believe that we are processing your personal data incorrectly, you have the right to lodge a complaint with the supervisory authority. In Sweden, this is The Swedish Data Protection Authority (IMY).

Cookies

We use cookies and similar technologies on our website to:

Improve functionality and user experience.
Analyze traffic and user behavior.
Show personalized marketing (if you agree).

You can adjust your cookie settings in your browser at any time.

Security and safety

We actively work to protect your personal data through appropriate technical and organizational security measures, such as:

Encrypted connection (SSL) on the website.
Limited access to personal data internally.
Secure backup and logging.
Secure payment solutions via trusted providers.

Disputes and legal bodies

If a dispute arises regarding our services or the processing of your personal data, we will comply with Swedish law. As a consumer, you can contact:

The Swedish National Board for Consumer Complaints (ARN) – for the adjudication of consumer disputes, https://www.arn.se.
EU ODR platform – for online dispute resolution, https://ec.europa.eu/odr.

Disputes may also be tried by a general court in Sweden.

Changes to this privacy policy

Marstrands Marintextil AB reserves the right to update this privacy policy as necessary. The latest version is always available on our website.

This privacy policy was last updated on: 2025-12-04